The Unbelievable Story Of Albert Lasker: The Father Of Advertising

Albert Lasker was a pioneer in the advertising industry, and his story is an inspiration to anyone who wants to achieve success. Born in Germany in 1880, Lasker emigrated to the United States with his family at the age of 14. He started his career in advertising as a copywriter for a small agency in Chicago. Within a few years, he had founded his own agency, Lord & Thomas, which would become one of the most successful advertising agencies in the world.

Lasker was a brilliant marketer, and he developed many of the techniques that are still used in advertising today. He was one of the first to use market research to target specific audiences, and he developed the concept of the "unique selling proposition" (USP). Lasker also pioneered the use of celebrity endorsements, and he was responsible for creating some of the most iconic advertising campaigns of all time, including the "Keep Smiling, Keep Chewing" campaign for Wrigley's gum and the "Have a Coke and a Smile" campaign for Coca-Cola.

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Jeffrey L. Cruikshank

4.2 out of 5

Language	:	English
File size	:	1147 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	510 pages

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Lasker was not only a successful businessman, but he was also a philanthropist. He founded the Lasker Foundation, which supports medical research, and he was a major donor to the American Red Cross. Lasker died in 1952, but his legacy lives on in the advertising industry and beyond.

The Early Years

Albert Lasker was born in Freiburg, Germany, on May 1, 1880. His father was a successful businessman, and his mother was a talented musician. Lasker grew up in a comfortable home, and he received a good education. He attended the University of Chicago, where he studied economics and law. After graduating from law school, Lasker worked for a short time as a lawyer. However, he soon realized that his true passion was advertising.

The Advertising Genius

In 1902, Lasker joined the Lord & Thomas advertising agency in Chicago. He quickly rose through the ranks, and within a few years, he was the head of the agency. Under Lasker's leadership, Lord & Thomas became one of the most successful advertising agencies in the world. Lasker was a brilliant marketer, and he developed many of the techniques that are still used in advertising today.

One of Lasker's most important contributions to advertising was his emphasis on market research. He believed that it was essential to understand the needs and wants of consumers in Free Download to create effective advertising campaigns. Lasker also developed the concept of the "unique selling proposition" (USP). The USP is the one thing that makes a product or service different from all others. Lasker believed that every successful advertising campaign should be based on a strong USP.

Lasker was also a pioneer in the use of celebrity endorsements. He was the first to use celebrities to promote products, and he developed some of the most iconic advertising campaigns of all time, including the "Keep Smiling, Keep Chewing" campaign for Wrigley's gum and the "Have a Coke and a Smile" campaign for Coca-Cola.

The Philanthropist

Lasker was not only a successful businessman, but he was also a philanthropist. He founded the Lasker Foundation, which supports medical research, and he was a major donor to the American Red Cross. Lasker died in 1952, but his legacy lives on in the advertising industry and beyond.

The Legacy Of Albert Lasker

Albert Lasker was a true pioneer in the advertising industry. He developed many of the techniques that are still used today, and he helped to shape the way that we think about advertising. Lasker was also a generous philanthropist, and his legacy continues to make a difference in the world.

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Jeffrey L. Cruikshank

4.2 out of 5

Language	:	English
File size	:	1147 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	510 pages

FREE